“When you’re surrounded by people who share a passionate commitment around a common purpose, anything is possible.”
Howard Schultz, Starbucks CEO
We set up businesses for many reasons – to provide a service, to sell a product, to do something that has always been done a certain way differently – but all businesses share the common need to generate a profit. There is no getting away from the fact that the bottom line matters. But the best businesses are about more than making money.
The Woburn Sands Business Association (WSBA) was set up in recognition of the fact that great things happen when like-minded people come together in the pursuit of common goals and aspirations. We are a diverse group of local business owners, from bakers to designers, from owners of large, long-established companies to entrepreneurs just starting out.
As a group, we seek to buoy one another up, to share ideas, to celebrate successes, and to commiserate failures. Our members meet regularly to share their experiences and, where possible, work together to meet the needs of their customers and achieve their business aims.
We also seek to promote and support our local community. In our global world, it can be easy to forget to celebrate the local, but we all benefit when we invest in and enrich the communities in which our day-to-day lives play out.
In coming together and supporting one another, we build a strong and mutually beneficial network, we improve our local economy, and we solidify relationships and partnerships. At a time when it can feel as though our towns and sense of community are being eroded, the WSBA seeks to retain feelings of fellowship and familiarity.
So, we invite you to engage with us, the WSBA – whether through becoming a member, supporting local business, or offering your local nous to help us direct and improve our efforts. Together we can do great things.